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anon.to compared with typical URL shorteners

A typical URL shortener makes a link shorter. anon.to also hides where your visitors came from and keeps no record of who opened what.

Typical URL shorteners anon.to
Tracking
Often record each time a link is opened, with details such as the time, the IP address and the browser. Keeps no record of a single redirect: not the destination, the time, the referrer, the IP address or the browser.
Counting
Usually count how often each link is opened and show the count to its owner. Counts nothing. No link has a count, for its owner or anyone else.
The referrer
The destination can usually still see which page or site sent the visitor. A link arrives at its destination with no HTTP referrer, so the destination cannot see which page or site sent the visitor.
Cookies
Opening a link may set cookies. Opening a link sets no cookie and starts no session.
Account
Often needed to shorten a link or to keep it. Not needed. An account adds listing and removing your links and getting their QR codes later.
Seeing the destination
Usually send you straight on, so you see where a link leads only once you are there. The redirect page shows the full destination first, so you always know where a link leads before you get there.